Social media is a powerful tool to connect with your audience, build a brand, and create awareness. Whether you’re a small business or a charitable organization, its power to create defining points cannot be undermined.
Apurva Vartika manages the Facebook page–and oversees a part of the LinkedIn and Instagram platforms–for Aasha. A social media manager’s role can be demanding and when one manages it apart from holding a full-time job, it warrants a special round of applause.
Whether it’s updating the page with relevant information or ideating to widen the reach, Apurva is always on it. She also follows Aasha’s journey keenly so that the high points are never missed; a significant practice to peg the success of organizations such as Aasha that’s constantly dealing with challenges to fulfill a larger sociable cause.
Apurva had already seen her mother (Manisha Karn) volunteer as a teacher for Aasha and we believe the seeds of empathy and commitment were sown right there. Despite the demands of her own job, she chooses to volunteer in her free time, leveraging her area of expertise.
Apurva believes the future of tech lies with the current crop of tech-savvy kids and envisions a future where more young interns join Aasha to handle the various social media platforms because she believes they are naturally updated about the latest trends and can bring in a fresh perspective.
With such committed and passionate volunteers, we are confident of fulfilling our dream of offering the gift of education to every child in this country.
– Uma Chellappa
Aasha Infinite Foundation 